Recently, I was invited as part of a team to talk to banking and finance students of the University of Benin. The theme of the talk was ‘leading beyond limits’. A look at the student and it was obvious that leadership is something everybody desires. Leadership has been described as the ability to influence the action of others. If we as human desire the power to influence people in our daily lives it becomes possible to imagine that we also desire to be influential online. This article contains sure strategies┬áto boost your Social Media Influence.

Increase your frame of reference

If you are interested in boosting the influence you have online it is important that you increase your frame of reference. A frame of reference is a structure of concepts, values, customs, views etc by means of which an individual or group perceives or evaluates data, communicates, ideas or regulates behaviors.

By increasing your frame-of-reference it helps you to exert a level of influence by virtue of the amount of information you have at your disposal per time. One sure way of increasing your frame of reference is to study. Read newspapers, blogs, online news, articles, books etc find time to study anything and everything you can. There is a saying that, ‘Knowledge is power’ in your online interaction, knowledge increases your ability to exert influence.


Nourish your social capital

In a previous article, I explained that your social capital are the people you have direct relationship/ access with via the various social media platforms. I also explained how to build your social capital and one of the points made was the fact that it is important to understand the needs of your audience and most importantly, nourish them.

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