As a growing business, every moment matters. In a previous piece titled ‘Online presence as a business booster‘, I explained some of the importance of giving your business adequate online exposure. In that piece I highlighted how you can use the social media to actualize your marketing objectives. Imagine what you could accomplish with sales and marketing tips that could help you convert more leads, boost sales and market your business online – automatically, that is the objective of this piece.

 

Hopefully, you have established an online presence for your business in the form of a website and/or social media account(s) (e.g. Facebook, twitter, LinkedIn, Google + etc.). If you haven’t yet made your business visible online you are missing out on the huge potentials that the internet has to offer.

Market your business online – automatically

The first thing to note here is that your marketing should be targeted. You need to understand the KEYWORDS to focus on. Your understanding of these words amongst other variables will move your marketing from manual to automatic.

 

When people need information related to your business what words come to mind? These words should form part of your KEYWORDS. For instance when someone needs information related to shoes, such an individual would likely search using such words as ; affordable, leather, genuine, Nigerian, black shoes etc. Your understanding of your customer’s needs will help you make out the most appropriate keywords. It is important that you use the right keywords during marketing because this would ensure that your adverts can be found easily by search engines.

Market your business online – automatically

It isn’t very productive to market your business just for the purpose of creating a ‘buzz’ and expecting future sales. A small business can’t afford to do that. Instead, design your marketing to produce sales now. One way to accomplish this is to always include an offer in your advertising – and an easy way for prospective customers to respond to it.

 

For instance, if you sell shoes, you could start by creating a social media account(s) or a website (recommended). Then invite potential clients to be a part of your media. The content of your subsequent advertising should include the relevant keywords that you have identified. The advert could read something like this;

‘Get affordable genuine Italian leather shoes.

Receive a 30% discount if you buy today.

Various colours available! Buy Now: click here’.

 

Of course everyone likes the idea of a discount and with the help of the keywords which would help you to ensure that your information is easily spotted by search engines; this would help ensure that response comes automatically.

Market your business online – automatically

Get creative, look for unconventional marketing methods your competitors are overlooking. You may discover some highly profitable ways to generate sales and avoid competition. For example, get a graphics designer to create a small banner, title it appropriately and upload on your social media account(s) and/or website, do a short video and place it on youtube then broadcast the link via your various social media account(s), your email and website. Do a short audio jingle and make it available for free download. These unconventional methods can drive a high volume of traffic your way and invariably generate a flood of sales leads and is guaranteed to be worth every kobo spent.

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