It is an open secret that at this age, the Internet has significantly changed the

way business organisations operate. A few years ago, it was accepted as a standard to open a shop in some part of a city and expect customers to come and do business with you.

Today, things are not the same; if you haven’t established an online presence you are missing out on a huge leverage for the growth of your business. When it’s time to make a business decision, customers turn to the Internet to learn

more about businesses and the products they have to offer.

Interestingly, I do this not only for businesses.

Usually, when I meet a person or business organisation for the first time, I look up the person or business on the Internet. I pull out the Google search engine and type in the name of the person or business. I then go through the various results that show up there. The information, in part, structure the way I relate with such a person or business.

Most of your potential customers do the same, they expect businesses to have an Internet presence, be transparent, be open and honest— and when given choices they prefer to do business with those that have such online presence.

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